
Independent, confidential advice for business owners - cutting to the crux of where you are and where you should be going next. We’ll identify the challenges, tackle them head-on, and map out your next steps.
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Whether you’re thinking of starting, trying to grow, or hitting major roadblocks, the Business Owners Advisory is a no-nonsense advisory service for business owners who want clarity and a neutral, experienced perspective.
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In our session, we’ll work through what’s happening now - your challenges, your opportunities - and figure out what needs to happen next. One session may be all you need. Or you might choose to keep going.
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You’ll get out what you put in - so the more detail you share upfront, the more useful it’ll be.
Some typical challenges faced by our business owners:
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Scaling & growth strategy
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General advice around setting up and managing a business
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Technology - setup, use and optimising day-to-day
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People problems – hiring, firing, management, contracts, and conflict
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Cashflow, investment, pricing and tax planning
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Sales & marketing


What is the Business Owners Advisory?
Business Owners Advisory is a confidential, independent, no-nonsense sounding board for business owners around the world. Whether you’re brand new, growing fast, stuck, or in crisis - this is a place to get practical guidance, clarity, and next steps.
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Sometimes, you just need someone neutral - someone who isn’t your partner, employee, or trying to sell you something. That’s where I come in.
You bring the situation - questions, issues, or opportunities - and I’ll help you cut through the noise. Together, we’ll make sense of where you’re at and what needs to happen next. I’ll ask questions, challenge assumptions, and suggest actions. And if needed, I can refer you to trusted experts in marketing, finance, law, tax, tech, and more.
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Who’s It For?
Whether you run a product or service business, work online or on the tools, are a sole trader or have a team - if you’re in business, this is for you. From plumbers and cleaners to creatives and consultants, from those starting up to those burning out - Business Owners Advisory helps business owners of all types.
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Who’s Behind It?
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I’m Tony. I’ve built businesses, advised others, and dealt with chaos, growth, conflict, wins and losses. This is real-world, practical advice for people who run businesses or aspire to.

1 to 1 Video Sessions
As close to real world as it gets.
You talk, I listen, ask questions, and help you clarify your next moves. Where needed I’ll also connect you to trusted experts - in marketing, finance, websites, legal, tech, logistics, design, and more. But it’s the collective view of all areas of your business that you need to understand to make the best decisions.​
Common topics for business owners:
Growth & Strategy
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Scaling & growth strategy
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Crisis management
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Negotiation & deal-making
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Time management & productivity
Money & Operations
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Tax and cashflow planning
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Financing & investment
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Risk assessment and legal structures
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Properly setting up the ownership structure of your business
People & Partnerships
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Building & sustaining strong business partnerships
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People problems – hiring, firing, people management, contracts, and conflict
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Partnerships & collaborations
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Exit strategies & succession planning
Sales & Customer Experience
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Sales & pricing strategy
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Customer retention & loyalty
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Product and service design
Grants, Funding & Exit Strategies
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Grant & assistance program eligibility and access​
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Investment & funding options
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Planning & preparing to sell your business in the future
Brand & Marketing
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Brand, marketing & media
Technology & Systems
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Tech, artificial intelligence, automation & future proofing

Key considerations for business owners
Capability & Competence
How confident are you in your skills and your business’s performance? Understanding your strengths and areas for improvement helps you make better decisions, seek the right resources, and take purposeful action.
Health & Wealth
Your business exists to support your life, not the other way around. Both personal and business health (financial, mental, and physical) are critical.
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Trust
Success depends on the people around you. Whether it’s employees, partners, or advisors, trust is your most valuable currency.
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Morals & Virtues
Integrity, fairness, and ethical decision-making create long-term success and reputation.
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Clarity & Endgame
What do you really want? Define your short, medium, and long-term intentions so every decision moves you in the right direction.
Who can benefit
This isn’t just for tech startups or big businesses.
We work with:
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Individuals & Sole Traders, Partnerships & Limited Companies
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Service specialists - tradies, hairdressers, health professionals, cleaning services, etc, etc.
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Professionals and creatives
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Family business owners
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Shareholders, boards & conflict resolution
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People planning to start or just started a business

Troubleshooting examples
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You’re not sure whether to keep going, to scale down, or to shut down
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You’re growing but it’s getting out of control
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Revenue, costs and/or reconciliations are out of control
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Cashflow management & growing to beat inflation
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Banking issues
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You’ve got a decent business that’s making money, but you’re stuck
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You’ve got an idea but you’re not sure how to implement it to turn it into a business
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You’re at a major hurdle or crisis and need to figure out your next steps
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You’re in conflict with a business partner or staff member
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You want to start a business utilising your skillset but don’t know where to begin
Get in touch
You can apply for your first session to be free or by donation - no obligation.
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Tell me what’s going on.
Be as detailed as you can - so we can get right to the heart of it.

